Olivia Dunne is making waves in the world of gymnastics and collectibles with signed leotards that have sent fans into a buying frenzy.
Partnering with Leaf Trading Cards, Dunne's merchandise, including autographed LSU leotards, has become a hot commodity, selling out within hours and now fetching staggering prices on eBay.
Dunne's trailblazing partnership
Last year, Leaf Trading Cards secured a groundbreaking NIL (Name, Image, Likeness) deal with Dunne, introducing the "first gymnastics NIL trading card the world has ever seen."
CJ Breen, Leaf's marketing director, emphasized Dunne's status as a "generational talent that transcends sports" with millions of followers on social media.
This year, Leaf upped the ante by releasing LSU leotards personally autographed by Dunne.
Priced at $129, these limited-edition leotards sold out on Leaf's website in record time, a testament to Dunne's immense popularity and the demand for exclusive gymnastics memorabilia.
The excitement didn't end there.
Less than 24 hours after the leotards sold out on Leaf's website, resellers took to eBay, where these Dunne-signed leotards are now commanding prices close to $1,000.
The rapid resale success underscores Dunne's status as the top female on ON3'sNIL list, with reported earnings of approximately $3 million annually.
Dunne's impact in the NIL era
In just two and a half years of the NIL era, Olivia Dunne has emerged as one of the most accomplished student-athletes.
Her massive social media following, diverse brand portfolio, and groundbreaking collaborations have set a new standard for college athletes.
Dunne's original NIL deal with Leaf Trading Cards in 2022 has since evolved into a comprehensive partnership that includes a full collection of signed memorabilia.
Beyond her achievements, Dunne has launched initiatives like The Livvy Fund, in collaboration with LSU collective Bayou Traditions, aiming to assist female student-athletes in securing new NIL opportunities.
Dunne expressed her desire to elevate women's sports, stating, "We do equal work, we put in equal time in our facilities every day and in school, so I feel like it would be right for this to be equal."
As Dunne heads into her senior season at LSU, she continues to excel in gymnastics, training in the all-around and boasting All-American status on bars. With a career high of 9.925 on bars and 9.90 on the floor,
Dunne is set to have a standout year LSU officially begins its season on January 5 against Ohio State.
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